020 7001 600030th April 2012:
Thousands of people participated in The Big Ride which was a fun event with a serious message. The Big Ride supports the London Cycle Campaign, launched in February, calling to make our streets as safe and inviting for cycling as they are in Holland.
The family-friendly bike ride followed a four-mile traffic-free route through central London with participants creating a carnival atmosphere with music, bells and whistles.
All recycling from The Big Ride was collected and processed by Bywaters, who are committed to working with the London Cycle Campaign to make London more liveable for everyone.
